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London Summit
date.        2ND MARCH 2006
venue.     TUC Congress Centre, 28 Great Russell Street, WC1 3LS

Event Outline.

Structured and presented ‘in the round’ through a series of challenging panel-based presentations and discussions, this event has been crafted in collaboration with leading agency figures to provide the answers you are looking for, and to challenge many of the preconceptions already out there. This is not a day for platitudes or lecturing, this is a day that has been put together to help you prepare your business, your staff, your pitches and your client relationships for the future.


08:30 >> Registration

09:00 >> Welcome to the Living Room of the Future
Jean-Paul Edwards, Future Specialist at Manning Gottlieb OMD presents an enlightening brand directed insight into the communication and entertainment hub that is today’s (and tomorrow’s) living room.

09:30 >> Welcome to the Future of Brand Communication - Scott Goodson, Summit & European Awards
The Founder and Chief Creative Officer of Strawberryfrog talks about the future role of agencies, the opportunities for brands and agencies in the new environment, and what it takes to drive change and win business in the new marketplace.

10:15 Panel Session >> Challenges & Opportunities in the Future Marketing Space
A visionary session involving some of the best future thinkers in brand communication. Moderated by John Carver, Founding Partner & Creative Director of Cunning.
Raymond Kelvin – Chief Executive (‘Closest man to Ted’) Ted Baker
Richard Monturo – Head of Strategy Strawberryfrog
Jerry Judge - Consultant
Greg Rowland
– specialist in semiotic analysis and leading brand consultant
Sean Pillot de Chenecy – future brand visionary and consultant
Daljit Singh – Creative Director/Founder Digit

11:30 >> Break and Networking Opportunity

11:45 Panel Session >> The Shape and Role of the Brand Communication Agency of the Future
5 insights, Q&A, and panel discussion on the how the agency of the future will look, how it will work, and what it will do. Moderated by Simon Andrews founding partner of Big Picture
Craig Davis – Chief Creative Officer, Worldwide JWT

Jerry Judge – Consultant
Stephen Butler – Creative Director Mother
Howard Beale – Founding Partner thefishcansing
Charles Trevail – Founder Promise Corporation
Marc Cave – Partner Drugstore
Neil Christie – Managing Director Wieden + Kennedy

13:15>> Lunch and Networking Opportunity

14:00 Panel Session >> Pitching Future Marketing Concepts
Some agencies are winning big new accounts on their perceived ability to embrace the new rules, and some agencies are winning great accolades for their innovative approach, this panel investigates the fundamental issues and asks client what
solutions they expect their agencies to be providing them with. Moderated by Scott Goodson
Sheryl Norman – Head of Integrated Marketing Services Coca Cola
Tom Barker
– Global Partnerships Manager Xbox
Mark Boyd
– Director of Content BBH
Andrew Wilkie – Managing Director Gum
Philip Dowgeird – Head of Strategy Greenroom Digital

15:30 >> Break and Networking Opportunity

15:45 The Acid Test >> How prepared really are we? A round of quickfire Q&A on the most pressing issues and ‘what ifs’ that surround the sector moderated by Martin Bowley of Kendall Tarrant Worldwide
Bjarne Thelin – Chief Executive BARB
Neil Jones – Managing Director Carat UK
Theresa Wise – Partner, Media & Entertainment
Sheryl Norman – Head of Integrated Marketing Services Coca Cola

16:45 >> Chairman’s Closing Statement - Scott Goodson

17:00 >> Summit Closes

20:00– 24:00 >> The futuremarketingawards Reception for 300 people at the Avenue Restaurant and Bar in SW1. A Champagne and Cocktail Reception to see the very best work, award the people behind it, network, celebrate, network with summit speakers and Awards judges and maybe even collect a gong! Delegates qualify for a reduced rate.



Kendall Tarrant worldwide Hakuhodo  
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