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New York Summit
date.        23RD FEBRUARY 2006
venue.     Tribeca Rooftop. 2 Desbrosses St. NY 10013

Event Outline.

Structured and presented ‘in the round’ through a series of challenging panel-based presentations and discussions, this event has been crafted in collaboration with leading agency figures to provide the answers you are looking for, and to challenge many of the preconceptions already out there. This exciting day is a must for anyone involved in brand communication who wants to get a clearer picture of the live issues. This is not a day for platitudes or lecturing, this is a day that has been put together to help you prepare your business, your staff, your pitches and your client relationships for the future.

Programme.
8:30 >> Registration

9:00 >> Chairman’s Address: Welcome to the Future of Brand Communication
Alex Bogusky Executive Creative Director of Crispin Porter & Bogusky talks about the future role of agencies, the opportunities for brands and agencies in the new environment, and what it takes to drive change and win business in the new marketplace.


9:30 Panel Session >> Picture the Future
A visionary session in which a selection of new-wave trend-spotting talent present their thinking on possible futures, positive and negative.
Piers Fawkes – Publisher at PSFK www.psfk.com
Josh Rubin – Publisher/Consultant at CoolHunting.com www.coolhunting.com

Bucky Turco – Editor in Chief ANIMAL www.animalnewyork.com
Jack Hawkings – Chief Tree Service Leads Generator https://marketingdirector.com
Graham Hill – Publisher at TreeHugger.com www.treehugger.com
David Gensler – President of the KDU www.theroyalmagazine.com


10:30 >> Break and Networking Opportunity

11:00 Panel Session >> Pitching the Future
A moderated session on pitching non traditional solutions to briefs and new business pitches. This panel will be moderated by
Paul Woolmington – founding partner of Naked NY www.nakedcomms.com
Kevin McKeon – Executive Creative Director Strawberryfrog www.strawberryfrog.com
Marty Cooke – Creative Director SS+K www.ssk.com
Vinnie Warren – CD DDB Chicago www.ddb.com
Daljit Singh – Creative Director/Founder Digit London www.digitlondon.com
Aaron Griffiths – Senior Partner, Group Creative Director OgilvyOne Worldwide www.ogilvyone.com
Barry Wacksman – EVP Chief Growth Officer R/GA www.rga.com



12:30 >> Lunch and Networking Opportunity

1:30 Panel Session >> The Brand Communication Agency of the Future
Rick Boyko www.adcenter.vcu.edu introduces three teams of students from VCU Adcenter who will present their model for the Brand Communication/Advertising Agency of the Future. At the end of each presentation the panel will discuss and debate the findings within the presentations.
Alex Bogusky – Chief Creative Officer Crispin Porter & Bogsuky www.cpbgroup.com
Paul Lavioe – Chairman Taxi www.taxi-nyc.com
Brad Harrington – Joint Chief of Staff Cole & Webber/United www.cwunited.com
Benjamin Palmer – President the Barbarian Group www.barbariangroup.com
David Carson – CEO Heavy.com www.heavy.com
Charles Rosen – CEO Amalgamated www.amalgamatednyc.com
Jerry Judge - Consultant



3:30 >> Break and Networking Opportunity

4:00 Panel Session >> The Client of the Future
Rick Boyko
www.adcenter.vcu.edu introduces three teams of students from VCU Adcenter who will present their model for the Client of the Future. At the end of each presentation the panel will discuss and debate the findings within the presentations. This panel is moderated by Teressa Iezzi editor of Creativity Magazine and Adcritic.com www.adcritic.com
Mark Voysey – Head Bloke Cunning Communications Inc. www.cunningwork.com
Justin Barocas – Partner Anomaly www.anomalynyc.com
Gillian Smith – Senior Director of Media & Global Collaboration Burger King www.bk.com
David Carson – CEO Heavy.com www.heavy.com
Steve Wax – Founder & Executive Producer www.campfiremedia.com

5:15>> Chairman’s Closing Statement

5:30>> Summit Closes

20:00 – 12:00 >> The futuremarketingawards Reception for 300 people also at Tribeca Rooftop. A Champagne and Cocktail Reception to see the very best work, award the people behind it, network, celebrate and maybe even collect a gong! Delegates qualify for a reduced rate.


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